ARCHITECTURAL DIGEST TRADE DAY

THURSDAY, MARCH 22, 2018

A preview day with offerings geared specifically to the design trade. Architectural Digest hosts this day of programming, sure to engage the design community in spirited dialogue.


1:15-1:30 P.M.

WELCOME

Join the Condé Nast Lifestyle Collection's Chief Business Officer Craig Kostelic to kick off this day of creativity, cocktails, and cuisine. Share in his excitement to bring Architectural Digest, AD Pro, and Clever to life under one roof. Kostelic will discuss how this unique gathering of industry leaders, top talent, and passionate consumers is unlike any other design show in the world.


1:30–2:30 P.M.

LICENSE TO GROW

A trio of the design world’s top talents, Laura Kirar, Ryan Korban, and Robert Stilin, convene for a wide-ranging discussion of successful marketing strategies for building your firm. Topics include: online marketing; social media; product licensing; innovative partnerships outside the industry; and the secrets to crafting an instantly recognizable signature brand. Moderated by Mayer Rus, West Coast Editor of Architectural Digest.

SPONSORED BY: Pasted image at 2016_02_26 14_08


3:30–4:30 P.M.
THE AD100 EFFECT

The AD100 is an annual compilation of Architectural Digest’s picks for the most innovative and important designers working today. As the list evolves to embrace an increasingly diverse chorus of design voices, two freshmen inductees from the Class of 2018, Billy Cotton and Amy Lau, discuss the triumphs and challenges they encountered on their path to the AD100. What does design stardom mean now? Moderated by Mayer Rus, West Coast Editor of Architectural Digest.

SPONSORED BY: Pasted image at 2016_02_26 14_08