NATIONAL MARKETING ADVERTISING CAMPAIGN
NATIONAL MARKETING AND ADVERTISING REACH
A National print advertising campaign reaches 90+ million readers with a primary focus in Architectural Digest, The New York Times, and other Condé Nast publications, such as:
Bon Appétit • Brides • Details • GQ • Lucky • Condé Nast Traveler • The New Yorker • Vanity Fair • Vogue • W • Wired
A Digital advertising campaign generates another 68+ million marketing impressions reaches the luxury consumer and highlights the show in online publications through Conde Nast websites, such as:
archdigest.com • bonappetit.com • cntraveler.com • epicurious.com • glamour.com • golfdigest.com • newyorker.com • style.com • vanityfair.com
Additionally, more than 17+ million media impressions are achieved through print advertising in leading regional and national design and lifestyle magazines, such as:
American Style • Interior Decorators's Handbook • The Architects Newspaper • ARRAY • artnow • ASID ICON • The Art Newspaper • Boston Magazine's Home & Garden • Boston HOME • Design Guide • DESIGN New England • at Home • Hudson Valley Magazine • In New York • ICON • IDH • New England Home • NY House Magazine • New York Spaces • Time Out New York • VENU •Westchester Home • Where New York, and more.
SOCIAL MEDIA AND PR COMMUNICATIONS
The Show website receives nearly 200,000 visitors seeking exhibitor, program and special events information.
E-mail marketing is targeted and reaches nearly 1.5+ million past Show attendees, the design trade, and significant influencers.
Broad social media platforms reach 100,000 design enthusiasts with instant information and breaking news on Facebook, Twitter, Pinterest, and Instagram.
The Show hosts an internationally recognized Digital and Social Press event attended by nearly 200 design bloggers, digital magazine editors, journalists, and writers from around the world delivering 7+ million digital medial impressions.
Nearly 750,000 full color, four-page inserts delivered in Sunday's New York Times to the most affluent subscriber zones in the New York area.
PRESS AND PUBLIC RELATIONS
A strategic PR effort supporting print, broadcast, and online media receives more than 275 million media impressions from over 700+ press outlets such as:
Television • Newspaper • Video • Direct Mail • Outdoor • Social Media • Blogs • Magazines • and more
Online press room allows exhibitors to display images of their products for the press to download and use for coverage of the show.